SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
The true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
83
%
Organic Traffic - Increase
52
%
Bounce Rate - Decrease
38
%
Average Visit Duration - Increase
27
%
Pages Per Session - Increase
Our Search Engine Optimization Core Services Include:
ORGANIC SEARCH
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user's search query.
ON-PAGE SEO
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
LINK BUILDING
Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.
Website Analysis
Website analysis is the practice of testing and analyzing a website's performance in relation to SEO, speed, competition, and traffic. Any site can benefit from some form of website analysis if the results are then used to improve it—for example, by reducing page size to increase overall speed or optimizing a landing page with lots of traffic for more conversions.
